If Foursquare’s attempt to force users to download Swarm taught us anything, it’s that people really don’t like being forced into using apps. But Zuckerberg apparently doesn’t care, because Facebook is now FORCING it’s iOS and Android app users to download Facebook Messenger in order to access their private messages.
While the company has been warning users for months about this impending change, they’ve finally pulled the trigger, and already users are sounding off about this arbitrary change. Last week, I was forced to download the Facebook Pages app in order to view a private message sent to one of our pages while I was on the road, wasting 50MB+ of my precious space on my iPhone. Now they want me to download Messenger in order to communicate with my friends?
What Zuck doesn’t realize is that by doing this, he’s just offering users yet another reason to leave his social media platform for any of the other ones happily waiting in the wings. I was an avid Foursquare user until they completely screwed the pooch with this whole Swarm debacle, and if FB keeps making changes like this, I’ll happily deactivate my account and spend more time on Twitter and G+.
It should be interesting to see how things play out over the next few weeks as this change rolls out across their network.