How Twitter’s Permanent Ban Of Milo Yiannopoulous Could Threaten Twitter’s Future

Free Milo movement on Twitter

If you have been on Twitter these past few days, you’ve likely noticed the #FreeMilo movement that’s currently going on, with people protesting on Twitter about the decision to permanently ban Milo Yiannopoulous over a “fued” with Ghostbuster’s star Leslie Jones.

The contretemps has been brewing all week, as Milo engaged in a barbed to and fro with embattled Ghostbusters star Leslie Jones over her Twitter feud with trolls who hated her new movie. When others started jumping into the fray and threw racism into the mix, rather than address the offenders, Twitter CEO Jack Dorsey instead banned Milo, hence the #FreeMilo business.

Naturally, this got Twitter into an uproar, as there is MUCH WORSE happening on Twitter that’s being flat-out ignored by Twitter, including death threats and talks of violence against the police. Now Twitter can enforce any rules they wish, but they need to do so unilaterally, or else it breaks the trust they have with their community.

As it is, Twitter is struggling to stay relevant in the face of other social media platforms that are experience MUCH bigger growth (Facebook, Instagram, Snapchat, etc). So if users follow through on their threats of leaving Twitter and going elsewhere, it’s bad for business.

It should be interesting to see how the whole #FreeMilo drama plays out. I, for one, think that his account should be reinstated.. That’s my 2 cents on the situation.

Twitter Finally Lets You Share High-Quality GIFs

twitter-phone

Sharing animated GIFs on Twitter has been rather challenging, due to the fact that Twitter only let you share GIFs that were 5MB in size or less. As such, people would try and “optimize” their GIFs by taking out frames, removing colors, etc. Sadly, the results were usually pretty dismal.

Thankfully, Twitter has finally seen the error of their ways, and they have rectified this by increasing the size limit for GIFs to a whopping 15MB!

That’s right, you can now share high-quality GIFs without sacrificing quality or anything.. Now this update does come with some restrictions, like the fact that it’s only available on the desktop version of Twitter. If you’re on mobile or use a Twitter client like TweetDeck, Buffer or Hootsuite, you’re out of luck.. For now at least.

So what are you waiting for, it’s time to get on Twitter and start posting away! πŸ™‚

Why Don’t Printers Come With The Necessary Cables?!

Brother Laser Printer

For years now, I’ve been using an ancient HP LaserJet 1100 printer that was passed down to me and had to be hacked together in order to make it work with modern computers. But until recently, it was working just fine, so I left well enough alone.

Unfortunately, the printer started acting up recently, jamming like crazy, toner issues, etc. And rather than try and fix it (again), I decided to just bite the bullet and buy a new laser printer for the home office. After doing a lot of research, I decided on the Brother HL-L2340DW laser printer, which got extremely high marks (with over 2300 reviews on Amazon) and only set me back $109.99. In addition, replacement toner isn’t too expensive at all.

So I placed my order, opted for the standard free shipping, and figured I’d get it in a week or two. TWO DAYS LATER, my new printer gets delivered!

I quickly opened the box, read through the setup instructions, and realized that I needed a USB 2.0 Cable (A-Male to B-Male) in order to set it up. (Brother claims that you can set it up over WiFi, but even they suggest that you should use the cable for the initial setup) I figured I had to have one of these cables in my office, as I have TONS of cables strewn around. Nope. πŸ™

Now I could have ordered the cable from Amazon (for like $4), but that would mean waiting another week for it to get here. Radio Shack wanted $26 (and they wonder why they’re going out of business), and Best Buy wanted $19. But Walmart had one for $3.35, and it was available for same-day pickup. So I jumped in my car, went to the store, and found the cable. Only in store it’s labeled at $14, so I had to get the cashier to do a price adjustment for me.

Get back home, get the printer setup relatively easy, and I’m off and running. But it makes me wonder, why don’t printer companies just include the cable themselves? If I’m paying $3.35 from Walmart, you know the real cost of the printer is probably around $1. So just include it, raise the price of the printer by $1, and save everyone the hassle and headache.

What am I missing here?

Facebook’s Latest Algorithm Change Isn’t The End Of The World For Publishers

Facebook Ads Aren't Dead

Facebook recently announced some changes to their algorithm that have publishers across the web screaming bloody murder. Essentially, these changes are going to specifically promote content that was posted by the friends and family of users, rather than showing things from brand pages and other sources that people have ‘liked’ or ‘followed’ in the past.

Now as someone who spends a considerable amount of money on Facebook ads (to grow the number of followers on our page, Boosts are for chumps), I was naturally concerned about this as well. But here’s the thing – If you produce good content, people will share it. And when people share it, it creates a viral effect that can’t be stopped.

Some of my marketing friends disagreed. Until I showed them a MASSIVE spike of traffic that we got from Facebook, to the tune of about 225K visitors over the course of two days.

FB-Traffic_1

You can click the image above to see a more detailed view of our Analytics from those days, but as you can see, the traffic went from 771 the day before to 150K the following day. All thanks to a post on Facebook that got shared over and over again. Eventually, some people with massive followings started sharing it, and that took things to a whole other level!

And for those who still don’t believe me, look at the following screen shot:

FB-Traffic-2

As you can see, Facebook (mobile) drove most of that traffic. (The fact that so many people browse on mobile these days is a story for another day, but needless to say, it’s important that your site is mobile friendly or responsive.)

So the point I’m trying to make is that Facebook is far from dead for brands and marketers, it just requires rethinking your strategy. Simply sharing every post you make isn’t going to get you anywhere. But create compelling posts that people will want to like, share and comment on will ensure that they get seen by as many people as possible on Facebook.

Food for thought.

Facebook Rolls Out New Like Button That Lets You Choose From Various “Reactions”

facebook-reactions

For the past year, Facebook has been testing out a more comprehensive ‘Like’ button, one that lets you express your emotion about a post. Facebook is calling these new buttons Facebook Reactions.

With Facebook Reactions, you now have the choice to ‘Like’, ‘Love’, ‘Haha’, ‘Wow’, ‘Sad’, or ‘Angry’ a post. So now instead of “liking” a sad status update, you can respond with a sentiment that feels a little more appropriate.

Facebook-new-likes-buttons-express-more-emotion

Mark Zuckerberg says Facebook Reactions are about letting people express empathy, but I think there’s more going on behind the scenes. For the past few weeks, we’ve noticed that Likes and Shares haven’t been generating nearly the traffic that they once did (eg. 100 Likes = 1000 post reach?!), and FB said that this was part of an algorithm change. With these new reactions in place now, we’ll be monitoring our pages performance and see if we can discern any changes.

To use the new β€˜Like’ emotions, either hover over the old ‘Like’ button (desktop) or long-press the ‘Like’ button (mobile), and a range of emotions will appear. Simply click the one you want to express about the post, and you’re good to go.

What do you think about Facebook Reactions?

Instagram To Launch Support For Multiple Accounts

Instagram

Do you manage more than a few Instagram accounts? If so, get ready to do the happy dance, because Instagram is FINALLY working on a new version of their mobile app for both iOS and Android users that will allow them to quickly move between multiple accounts without having to log in and out like you currently do.

A few months ago, I started managing the @GuysGab Instagram account, and while Hootsuite has been a godsend in the fact that it lets me compose posts on my desktop in advance, it was still a huge chore making sure that I was logged into the correct account before it went out.

Instagram is reportedly running a beta test on their new mobile app, and assuming everything goes ok, it looks like we’ll get this functionality in the near future. I can’t wait!

Your New Year’s Resolution Should Be To Stop Making Excuses

stop-the-excuses

It’s 2016. Did you achieve the goals you set out for yourself last year? If not, what’s the deal?

Listen, it’s easy to make excuses for why you didn’t do this or that, but when it comes right down to it, you’ve got to plow through all the BS if you want to get ahead. With the New Year finally here, it’s time to take a moment and do a little bit of self reflection. What do you want to do, and how do you accomplish this?

I’ve got friends who set out to do something awesome. In many cases, I even helped them get started. But them they stall out, and start making lame excuses about why they didn’t do anything. “I work 50 hours a week!” “I’m tired when I get home.” “There’s not enough hours in the day!” “I’ll never succeed anyway, so what’s the point?”

The truth of the matter is that these people don’t want it enough! Last March, I had a conversation with a colleague that was entering a niche I was very familiar with. While he was passionate about the subject matter, the problem was that there weren’t a lot of opportunities to monetize his site, and that he’d never be able to make that crazy money he was dreaming about. I gave him a lot of good advice, and never gave it another thought.

Fast forward to last week, when I found out that he had secretly started a second completely unrelated site, focused strictly on making money. And that just 6 months in, he was making $17,000 PER MONTH in profit! He’s hustling his ass off, working 6+ hours a day on top of his 8-10 hour normal workday, but he’s got a goal in mind, and he’s not about to let anything stand in his way.

I’ll admit, hearing his story made me feel a little guilty, as I had gotten complacent over the past year and just let things run on cruise control. But hearing his story got my juices flowing, and I’m setting out to KILL IT in 2016. You should too. No more excuses people!