Matt Cutts: Don’t Expect PageRank Update Any Soon


Based on past updates, most people expected Google to release their latest PageRank Update sometime in late July. Here we are in the midst of September, and the update still hasn’t happened! And even worse, Matt Cutts (Google insider) recently made a comment on DigitalPoint that said:

“As far as the toolbar PageRank, I definitely wouldn’t expect to see it in the next few days. Probably not even in the next couple weeks, if I had to guess.”

Many webmasters are reading too much into this, theorizing that Google will finally do away with PageRank completely. But more than likely, Google is just behind schedule. They’ve made it well known that they’re testing a “new and improved” algorithm that will discount paid links, and our guess is that it’s still not 100% complete. Hopefully they get the kinks worked out and update the PR soon. Many advertisers use PageRank as a measure of authority when buying ad spots, and the higher the PR, the more they’re willing to spend. Right now, we’re selling ads based on PR that was calculated back in MARCH of 2007!

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One Response to “Matt Cutts: Don’t Expect PageRank Update Any Soon”

  1. Steve says:

    Page rank used to be updated around once a month. Then it changed to once a quarter. Many seo experts now think it will be every 6 months.

    Is this good or bad? For a webmaster who has a high pr site it is very good as they will be able to sell links for a longer period. If you have a new site it can be very frustrating as you wait to see if your link and seo efforts have been rewarded.

    Google are attempting to do away with paid links and are no doubt hoping that by only updating twice a year will damage the market. With a lot of people buying on a month by month basis this could actually work.

    Another idea is that page rank could be replaced by a trust rank toolbar.

    This would be a great idea in my opinion.


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