Choosing The Right Business Model

If you jump into the game without careful thought ahead of time, you’re setting yourself up for disaster. So take some time and formulate a plan.

There are a number of ways to generate income on the Internet today, but I’m going to focus on the two most popular methods:

1) Affiliate Marketing – In affiliate marketing, you’re simply promoting another merchant’s goods or services, and making a commission if the visitor makes a purchase. You don’t ever deal with the actual customer, so you’re not responsible for processing credit cards, order fulfillment, shipping, inventory, etc. You just drive the sale, and collect your commission check at the end of the month.

** This is a great option if you’ve still got a full-time job – The websites run themselves, and since you don’t have any interaction with the customer, you can be at your 9-5 job while you’re making residual money!

2) E-Commerce – Creating your own e-commerce site is a big project. You create a virtual storefront, and sell your products at whatever price you like. You’ve got the potential to make more money, but you’ve also got lots of overhead – The inventory, an e-commerce website (development/maintenance/hosting fees), a merchant account (to process credit cards), shipping costs, advertising, phone/fax lines, equipment, etc. You’re also dealing with customers on a daily basis, and the headaches that come along with that.

Once you decide which option is right for you, you can move on to the next step..


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