My Trip To ad:tech New York

adtech new york

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.”

I’ve heard great things about last year’s ad:tech, so I decided to check it out. Being so close to NYC, and scoring a free pass from one of my affiliate managers, it was a no-brainer. I was initially going to just drive to the show, but then I started thinking about Ferris Bueller’s Day Off, and I didn’t want some crazy parking attendants joyriding my Porsche through New York City. So instead I took the train into the city..

ad:tech now spans 4 days, but with my hectic schedule, I was only able to go up for one day. Most people will need at least two days to visit with all of the exhibitors, as this is truly a monstrous event! I know the planners chose the Hilton because of it’s location and everything, but in my opinion, it was a bad call. Everyone was packed in like sardines (it was sometimes challenging just to walk through some of the jam-packed hallways), and the layout of the show was absolutely confusing, with 4 or 5 seperate exhibitor areas spanning multiple floors. They could have avoided this if they had held it at a different venue that could accomodate such a large group (like the Jacob Javits Convention Center).

That said, I thought it was a great event overall. I wish I could have stayed for the Money Makers Party at Pasha, but an emergency back home caused me to cut my trip prematurely short. This was my first industry event, but it definitely won’t be my last – I’m already signed up for Affiliate Summit West in Las Vegas, and I can only imagine what the parties out there will be like!

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