Ranking #1 on Google

The other night, I got a frantic call from one of my staffers, asking if I had looked at the analytics for one of our Blogger blogs. It’s a popular site that gets about 400-500 hits a day, but on that day we had over 4000 unique visitors to the site! It was already late, so I decided to look into the traffic spike the following morning.

My writer had posted a poll on the site, with a simple 4-word question as the title. For whatever reason, that post ranked #1 on Google, and #3 on MSN. (No idea where it was on Yahoo, but it wasn’t on the first page) The poll got over 1000 votes, and we made about $8 from AdSense. (The site generally makes about $0.50/day, as we just have a single ad)

It was pretty amazing. Being a Blogger site, there was no real SEO happening. No meta tags or descriptions, no huge keyword density for the phrase, nothing. My guess is that we were probably the first site to break the story, and because of that, we ranked #1 until other sites caught up and posted news of their own. 24 hours later, and we were no longer on the front pages of Google or MSN, and traffic went back to normal.

Truth be told, it was pretty exciting. It just goes to show you the power of search engines. Now imagine if we had planned this out in advance, and had a way to capitalize on the influx of traffic. Cha-ching!

What’s the point of this post? Post breaking news first! You’ll have a small window of opportunity, but if you do it right, you’ll be able to rank well for a popular search term, get tons of web traffic, and hopefully make some money from those visitors in one way or another. I’ve seen this happen time and time again, with topics ranging from Paris Hilton to Hurricane Katrina.. Try it out and see what happens!

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One Response to “Ranking #1 on Google”

  1. Soroush says:

    That’s Great.
    I’ve been in same situation, not the 1st result but the third one on Google and know how surprising it is but how to get the buzz before others is the hard part.

    Anyway good luck with it. 🙂

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