A Very Merry Christmas Thanks To Google

If you’ve been a regular reader of this blog, you’ve probably noticed that my posting frequency has slowed down considerably. My primary source of income is from my e-commerce site, and December has been a record month for us! Over the years, more people have started doing their Christmas shopping online. And I can’t say I really blame them, it’s absolute chaos on the roads right now..

We noticed that we were getting WAY more traffic than in years past, and certain product pages were getting thousands of hits each day. (And these were pages that didn’t have any sort of SEO done to them!) Google Analytics showed us that all of the traffic was coming from Google. Next, a trip to Google Webmaster Tools showed us that we were ranking #1 for the pages that were getting all of the traffic!!

So how did a bunch of pages without ANY search engine optimization end up in the #1 spots on Google? It’s called Google Universal Search. Universal Search is a new system that Google rolled out back in May 2007. It blends listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. You’ve probably seen it over the past few months, as YouTube videos and Google News articles started showing up among your regular search results. What worked for us was that we were submitting XML feeds to Google Base (formerly Froogle), and they decided to include Base products in the search results. Since virtually no one uses Google Base, we completely dominated our niche!

[Edited January 5th: Apparently Google has decided to remove Base products from Universal Search, and traffic has dropped drastically..]


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