Google Puts An End To Domain Tasting

Google is prohibiting newly registered domain names from participating in the Google for Domain Names program, severely hampering the practice of domain tasting. They would block all domains if they are less then five days old. This new policy change by Google could stop all Domain Tasting in its tracks! The new policy will go into effect before the end of February.

What is Domain Tasting?

Domain tasting is the practice of registrants using the five-day grace period (AGP) at the beginning of a domain registration to test the marketability of a domain name. What the domain taster does is register millions of domains and place Google Adsense for Domains on them, then drop the domains after the AGP expires and start all over again.

According to Jay Westerdal at Domain Tools, one Google domain taster was generating as much as $3 million dollars a month from the practice (and that was after Google’s cut).. and other companies have been using this practice for years and it will have a direct impact on them. The gravy train of free money might be coming to a halt very fast. This policy change at Google should be announced to the channel partners soon and it will have a huge echoing impact on the Industry.

Good riddance! I’m sure I’m not the only one who has tried to register a domain name for legitimate purposes, only to find out that it’s already taken by a parking company. Google has been making some policy changes recently that’s upset webmasters all over the world (drastically reducing the referral bonuses, changing the Adsense clickable area, etc), but I think this is a change for the positive. What do you think?

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