Hacker Safe – Free Swag Sunday

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Hacker Safe is a service that scans your website daily to insure that your server and site will provide maximum security for your visitors and potential clients. While this is a good practice on it’s own, having the Hacker Safe logo on your website, reporting the daily scan, and providing a link to confirmation that your site is safe can provide dramatic results in conversions.

Hacker Safe certification increased web site conversion by nearly 10% for PETCO Animal Supplies during a recent A/B split test. The 780-store pet specialty retailer recently ran a test to analyze how the shopping behavior of petco.com visitors was affected by independent certification of its web site security. Out of a total of approximately 9,500 online orders recorded during the test, visitors who saw ScanAlert’s Hacker Safe certification mark while shopping made nearly 400 more purchases compared to the control group that did not see it.

ScanAlert reports that the average conversion increase for merchants is around 14%. We implemented Hacker Safe on our ecommerce site back in December 2007, and saw an absolutely staggering 125% increase in sales! Do the math, and you’ll see that the seal paid for itself in just the first few days.. If you’re skeptical, you can set up your own A/B split test, and analyze your results. If you’re not happy with the product for any reason, you can cancel within the first month or so for a full refund!

And for the SEO obsessed, how about 3 free listings in the PR8 Hacker Safe Merchant Directory? That alone is worth the price of admission!

They’re also offering 20% off monthly and annual subscriptions to this service through our site! Hacker Safe definitely falls into our list of recommended resources. You can find more information and get 20% off by visiting the Hacker Safe site.

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