Search Engine Strategies NY – Day 2

Day 2 started off with the opening keynote by Nick Carr. As keynotes go, it wasn’t too bad.. I’m looking forward to reading “The Big Switch” in it’s entirety.

The Expo Hall opened up at 10am, and it was absolute chaos. I’m not sure why they waited until Day 2 to open up the hall, but I had lots of down time yesterday when I could have been walking the hall. Just like with AdTech NY last fall, they had to split up the exhibitors over 3 floors. Again, I don’t understand why these conference organizers don’t find a bigger venue to hold it in. It’s a mess trying to get around. Thankfully, later in the day there were less people wandering the Expo Hall, and it was a bit more managable.

(I found it odd that GetUpdated was one of the key sponsors of the show, yet their booth was tucked away far in a corner on the highest floor.. Maybe it’s just me)

Converting Visitors Into Buyers was my first session of the day. I was eager to attend this one, because the session notes said, “The latter part of the session takes volunteers from the audience and examines their websites live to provide general feedback about changing them to improve visitor conversion.” Unfortunately, the 4 speakers used up all of the time in the session, and this part never happened. Still, it was a very informative session, and I’ll surely use some of that newfound knowledge to further optimize my ecommerce site in the future.

Another Networking Lunch, and this time the food was a bit different. I opted for something “safe” (or so I thought), and took the smoked turkey. Little did I know that it would be in a pita with tofu on top. To snack on, organic vegetable chips. WTF?! Again, made a few good contacts, and came up with some new ideas to implement out of some conversations at the table.

After lunch was another Orion Panel, on Universal Search. I spent too much time wandering around the Expo Hall, and showed up about 20 minutes late. There were people sitting on the floor, it was that packed. It sounded like a good session, but I wasn’t going to stand for an hour or more, so I left and caught up on some e-mail instead.

3:15pm brought about the sponsored sessions. I was really conflicted here, as I wanted to go to the Hitwise session, but also wanted to go to the Microsoft session on Live Search. I ultimately made the wrong decision, and went to the Live Search session. My ecommerce site used to have page 1 listings on MSN for many of our major keywords. But when Live went live in October 2007, our rankings disappeared overnight! I asked one of the panelists (a Microsoft employee) about this, and she indicated that it would be addressed during the session. Instead, the session focused 90% of it’s attention on adCenter. The Live Search speaker had only been with MS for 1 MONTH, and couldn’t really answer any questions on Live. Her answer was to talk to the people in the booth (who weren’t much help either). I was pissed. And to add insult to injury, people that went to the Google session got free t-shirts!

Last up for the day was Landing Page Testing & Tuning, presented by Tim Ash. A great session, though it almost felt like a big infomercial for his company’s services.. I would have liked to walk out with some definitive suggestions, but instead it was more of an overview to make you look at your site and landing pages in a different light. I’m going to have to pick up his book, as I’m sure that will go further in depth.

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One Response to “Search Engine Strategies NY – Day 2”

  1. Did you pick up the books already? Would you write reviews about them? That would surely be interesting.

    Windows Search’s last blog post: How To Increase Your Music Collection Free (And Legally)

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