How To Weather The Soft Economy

Sometimes a simple story from the past can help to change our future. Consider this wonderful story about a man who sold hot dogs, and then apply the lesson to what’s taking place today.

The Hot Dog Story

A man lived by the side of the road and sold hot dogs.

He was hard of hearing, so he had no radio. He had trouble with his eyes, so he had no newspaper. But he sold good hot dogs.

He put up a sign on the highway telling how good they were. He stood by the side of the road and cried, “Buy a hot dog mister” – And people bought.

He increased his meat and bun order, and he bought a bigger stove to take care of his trade. He got his son home from college to help him. But then something happened. His son said, “Father, haven’t you been listening to the radio? There is a big Depression on. The international situation is terrible, and the domestic situation is even worse.”

Whereupon, the father thought, ‘Well, my son has gone to college. He listens to the radio and reads the newspapers, so he ought to know.” So, the father cut down on the bun order, took down his advertising signs and no longer bothered to stand on the highway to sell his hot dogs.

His hot dog sales fell almost overnight. “You were right son”, the father said to the boy. “We are certainly in the middle of a Great Depression.”

The fable appeared in American Metal Marketing, January 15, 1958

Right now, the voices of the media are bombarding us with market news, most of which is disturbing. You wouldn’t be normal if the news didn’t make you nervous. At times like this, the risk of making decisions based on emotion is high.

This is the time to get ahead of your competition. You can fold like the little hot dog stand, or you can choose to put your business ahead of the rest. Many businesses succeed when times are good and only a handful of individuals strive to succeed when the economy is not cooperating!

Start Preparing Your Business For Success – You’ll Be Amazed At What You Can Achieve With The Right Attitude and a Little Planning!


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