Affiliate Summit Social Media 2008 Recap

Affiliate Summit held their Social Media 2008 conference yesterday in New York City. The event was held at the Baruch College Vertical Campus (an odd location for sure, and one hell of a walk from the subway, as I found out the hard way!), and about 500 people turned out for the conference.

The event ran from 10am-5pm, and ShareASale had a party later that night from 8pm-Midnight. I thought that was a bad choice, as most out-of-town attendees (myself included) were leaving the city immediately after the show ended.

Jim Kukral was the moderator for the entire day, and he did a great job.. I arrived just after Don Crowther started delivering his Keynote, and it was 50-minutes full of fantastic information! I was always indifferent to StomperNet, but Don made me a believer! If the rest of the SN staff is on his level, then StomperNet is probably worth signing up for.. I’m sure Don’s keynote video is already on the Affiliate Summit website, as the AS staff was videotaping in FULL FORCE throughout the entire day!

The first session of the day was about learning how to leverage video to increase brand engagement, time spent on site, and page views. The lovely Melissa Salas from Buy.com was on the panel, along with Steve Rosenbaum from Magnify.net. I had no idea what Magnify.net was, and Steve didn’t do much to explain it to the audience. His loss. Some interesting tidbits learned from the session, no complaints here.

Then was the “Networking Lunch”.. In my opinion, this was a total disaster. There wasn’t enough room for everyone to sit together, so people were spread across 5 different rooms! The food was mediocre at best, and my expectations were low coming in, considering I knew it was going to be a box lunch. I found that a lot of the attendees were from agencies, and as such completely useless to me. There were 3 exhibitors there, and they were totally out of place. Why they had any exhibitors to begin with was a mystery to me.

Thankfully, 1:45pm rolled around and another session began. This one was “Social Media Case Studies”, and included Michael Jenkisn (CEO/Founder of MarketLeverage), along with Jivan Manhas (President of Advaliant). James Keating frmo ShopWiki was also there, but I felt that he was out of place in this panel.

An interesting session, but short on revolutionary ideas.. Mike kept praising Tyler Cruz, and rightfully so.. Tyler’s run contests sponsored by ML for 4 months now, and has generated an insane amount of money for ML’s merchants. He admitted that ML’s strategy is basically going after the blogger market to expand their business. Web 2.0, yes.. Social Media, ummm….?

The next session rocked.. Larry Bailin gives Gary Vaynerchuk a run for his money as most dynamic speaker on the circuit right now! A really innovative marketer, he shows some really innovative examples of work he’s done for clients, using video to really elevate his clients to the next level. Jay Berkowitz also gave a great presentation, but flying through 50+ slides in 10 minutes, it was hard to digest all of the information he gave out. I was hoping that he’d offer a link to his Powerpoint presentation, but no such luck. Shashi B from Network Solutions also offered up some interesting information.

The last presentation of the day was about leveraging social networks. You had Sachin Agarwal, Zac Johnson, and Adam Alter on the panel. Sachin acts totally nuts, as if he’s on speed or something. Zac Johnson is the worst public speaker I’ve seen – He may make lots of money, but he shouldn’t speak about it – One word answers and mumbles were all we got from him. And Adam Alter, the odd-ball of the group who shouldn’t have been on this panel to begin with.

This session sucked so bad, I got up and left in the middle of it. All they talked about was Facebook ads and Myspace ads. But they offered nothing new. No “latest techniques and strategies”.. Yawn.

All in all, a good event, even if it had some slow spots. It was AS’s first niche event, and hopefully next year will offer an even better event!


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One Response to “Affiliate Summit Social Media 2008 Recap”

  1. Larry Bailin says:

    Thanks for the kind words. Great recap!

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