Risking It All To Get Ahead

I’ve spent my life surrounding myself with extremely wealthy people, and finding out what makes them tick. The one common thread that I’ve noticed? These people are willing to put EVERYTHING on the line to get ahead. I’ve made some gutsy decisions in my life, but I never really put everything on the line..

I’ve talked with a number of entrepreneurs who mortgaged their homes to the hilt, and put every last dollar into their business! They had the attitude that if the business failed, they’d just rent a place and start fresh. I worked VERY hard to pay off my home in record time, and I’m not going to risk it all on a business that could potentially fail. Unfortunately, that fallback mentality will inevitably set you up for failure!

When I started my e-commerce business, failure was not an option. I self-funded the business by working a regular job from 12:30pm-9pm, and I worked on the business in my off hours. Averaging just 4 or 5 hours of sleep each night, I lived like this for the first year. It was exciting, and I never gave it a second thought. A few years later, I was able to walk away from my full-time job, and I became even more productive. But over time, that hunger for success has somehow diminished..

I see myself falling into some bad habits – Namely, watching 4 hours of TV each day. Jim Krukal made a comment at the AS Social Media conference about how he hasn’t watched TV in 8 years! It sounds crazy, but if you’re serious about success, you have to make some sacrifices. And that becomes even harder when you have a wife. (And even tougher if you’ve got kids!)

Are you serious about succeeding? Do you believe in your business model? Then put some skin in the game, make some sacrifices, and push ahead!


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