Last Google Pagerank Update of 2008

As confirmed by Matt Cutts, Google has indeed updated their Google Toolbar Pagerank.. Many webmasters noticed the changes happening over the holiday weekend. I used to obsess over these PR updates, but at this point I’m over it. We have sites with tens of thousands of backlinks from the highest authority sites out there, but we’re still only a PR3. Why? Because we sell advertising, and Google is penalizing us. It’s a Catch-22. If we complied with Google and stopped selling advertising, we couldn’t afford to pay our staff. But if we continue with the paid links, we get the PR penalty, and SEO-motivated advertisers are less likely to buy our ads.

My main concern is with traffic, and our numbers have never been better! Over time, I think more advertisers will come around and rely on “real” metrics like traffic, and worry less about the green bar.

Until then, it’s going to be challenging.

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