Search Engine Success

Although I have mentioned that the best way to drive people to your site is to hire- promiting your site is also a key factor. Marketing might have been overlooked in your business plan OR you might have been underwhelmed by your prospects for affordable marketing options. There are a few really good reasons why you need to pay attention to how your site is promoted but they can be costly. Web site promotion has become a time consuming project and a new position in the web design industry, Search Engine Consultants, has been created. Here are the top ways to become your own best Search Engine Consultant, adding numbers, visibility, and profits for your business

1. Be consistent and “brand” your company. Use the same colors, logo, motto, etc. everywhere on your business website and printed materials.

2. Make your business web site trustable. Use brand names when you can. Paypal for instance is a great way to have customers trust you and your product.

3. Create policies that build trust: customers service, code of ethics, and privacy policies.

4. Ask your webmaster to name each of your pages using a keyword you have supplied them with.

5. Offer added values on your business web site that enhance your business and its image- This can include affiliate programs, books, and recommended links to websites.

6. Add a “Recommend this Site” button. If someone visits your business website and knows someone else who may appreciate it this tool is an easy way to enhance spreading your company image and message.

7. Provide a subscription box to your ezine or business announcement list, on your most viewed business web site pages.

8. On large business web sites create a “Whats New” page or even better, ask your web designed to design a “Site Map” for your visitors.

Much of your site traffic will come from search engines. Here are some search engine submission tips to keep in mind:

-Search engines look for certain things: titles, headings, meta tags- so it is crucial to make sure your site is search engine friendly. Search engines do not find your site unless you submit your sites information to the,. Below are some more ways to submit your website to search engines.

a. It is recommended that you submit to search engines individually (this is also a the way I do it and it works great!)

b. Since some people prefer to use a free service to submit their sites to search engines, I recommend that they open a free email address to use when you do anything for a free on the WWW. Two good search Engine submission services are Submit IT and Scrub the Web. You can pay for a program that will assist you to submit and critique your site such as Web Position Gold.

c. Visit the search engine information Sites- Search Engine Watch and Search Engine Guide for more ideas and standards. These are great ways to see how your site measures up.

Search engine submission is only one way to drive traffic to your business site. These are great ways to take that first step and see the financial results of your marketing.

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One Response to “Search Engine Success”

  1. tiherp says:

    Thanks for the great post. I specifically like your writing style because everyone starts with directory submission, where you put a special emphasis over a more deeper aspect, that is, brand designing, from where you tried to give the actual shape. Thanks again.

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