March 1st, 2009 
Zander 
Posted in Analytics might not be that important for the average blogger, but if you’re running an e-commerce site, it’s a MUST!
Our e-commerce site saw a significant drop in sales after Christmas, and we blamed the poor economy. But after analyzing the referral info for a recent customer (someone who landed on our site through a Google search), we found a HUGE oversight that was probably costing us thousands of visitors each week.. We never noticed it during the good times, because orders were coming through fast and furious.
That was a mistake.
Are you letting good money slip through your fingers because of a simple oversight? Spend some time combing through your analytics software, and see what you come up with.. It might just surprise you!
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