Thinking Like Your Customers

You’re pretty web savvy. You’ve been on the Internet since 1994. You were using Altavista when everyone else was using Webcrawler and Lycos. Sound familiar?

We spend most of our days on the Internet, and as such we’ve become pretty adept at finding stuff through the search engines. But we forget that the vast majority of web users are novices, and the way they use search engines is WAY different than the way we use ’em.

Case in point: I was using my wife’s computer the other day, as I wanted to see how my website would look in 800×600 in IE6. (I run 1680×1024 on IE7 and Firefox 3, a vastly different animal) As I was putzing around her computer, I saw a few of her recent Google searches in her Google Toolbar. It was crazy!

Her searching habits left me dumbfounded.. Typing in entire questions into the search box, putting the name of the website (eg. weather.com) into the search box instead of typing it in the address bar, spelling mistakes, etc. It was a real eye-opener, as I saw a ton of ways I could target searchers that I was previously overlooking.

Just because I search one way, it doesn’t mean the rest of the Internet does it the same way! I use Google, but I get plenty of orders from people who are still on AOL. AOL?!

Start thinking like your customer, and expand your marketing with those users in mind.. The results might just surprise you!


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