Creative Ways To Advertise

Times have changed, and if you’re trying to advertise your business, you need to adapt. Many traditional retailers are stuck in the dark ages, still banking on banner advertising to bring them business. Point at the DISMAL click-through rates these ads get though, and they’re quick to make excuses. It’s a branding thing, etc.

A combination of banner blindness (an overload of advertisements have caused us to just tune them out completely) and software that automatically blocks ads (AdBlock, etc) have rendered this market dead.

Website takeovers are becoming more and more popular, though it seems like it’s mainly movies that are utilizing this medium. But today, I experienced a completely new type of advertisement, that made me stop what I was doing in my tracks.

Pandora is now placing advertisements between songs! So you’re 10 songs into a playlist, and all of a sudden you hear a 30-second an ad for PF Changs or Ford. The background changes to match, but if you’re like me, it’s minimized while I work. But this is great! It’s short, I’m hearing it repeatedly over an 8-hour listening period, and the message is drilled into me (whether I like it or not).

Kudos to Pandora for coming up with an out-of-the-box advertising model, and I hope them all the success in the world. Just another reason they rock!


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