My Noticable Absence..

As you’ve probably noticed, I haven’t made a post in the past 9 days.. Basically, I made a discovery (which I talked about in my previous post) in our CMS, and that was negatively affecting our SEO efforts. So I dove head-first into the trenches to figure out how to turn things around.

Having been focused on another project for the past 3-months, I came back to our site with a fresh perspective! This was actually a good thing, as it allowed me to see room for improvement that I had previously overlooked. So my developer and I have been cranking out changes on the backend that “should” have a significant impact on our rankings. 30K+ pages have been affected by these changes, so it’s going to take time for the search engines to update everything, but we’re hoping to see incremental improvements in the coming weeks.

It’s been EXCITING, and I’m thrilled to see what happens next. Stay tuned!

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2 Responses to “My Noticable Absence..”

  1. ThomasJ says:

    Damn, that sucks. What exactly was your problem with your CMS? was it tags or something? Anyway, don’t sweat it. You’re doing what’s best over all. May cut away from new content for a few months, but in the long run, its the best decision.

  2. Zander says:

    It’s a bit complicated, but it involved pages being deleted after the system deemed them inactive, never taking into consideration that those pages would become active again in the future.

    Furthermore, there was a HUGE internal linking issue that finally got addressed.

    Now we’re diving into keyword density analysis and such to see how we can boost our ratings going into Xmas season.

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