My SEO Nightmare Continues

I made some posts last month talking about the changes we were making on our e-commerce site in an effort to increase traffic and boost our search engine rankings. Some obvious mistakes were corrected, and other changes were made to help rank better. Unfortunately, we’re having a difficult time here.

We have 30K+ pages on our site. The majority of the changes we made were to our 200 “primary” pages, that are accessible within 1-2 clicks from the homepage. Many of these pages link to other pages within their categories, so the belief was that if we just waited for Google to visit some of the updated pages, they’d follow through and catch the changes on the rest of the pages.

This has not happened. I’m showing cache dates as far back as June for some of our pages, and some of our less-relevant pages are ranking higher than the primary pages. The problems date back to around the same time we launched our redesigned website (same file structure and heirachy, just a different template/design).

I’m a bit stumped at the moment, and would welcome any advice you could offer. (As long as it’s white-hat)


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One Response to “My SEO Nightmare Continues”

  1. Totally Distressing! And unless you contact Google (yeah right), I don’t think there is a thing you can do about it.

    Once the googlebots have cached a page, they don’t check to see if it has been updated. I don’t think. I could be wrong. I don’t know that much about SEO but, my thinking, is that unless something changes in the title of your post/page, the bot will have no reason to “look” at the rest. But even then, the bot may just log it as a whole new page and not an updated page. So I don’t know. Might be useless.

    Every time you publish, your “wordpress” blog will “ping”, and show that it has been updated. Maybe there’s some way to use your “Robot.txt” file to point the bots to the new content? But again, I don’t know, I’m just trying to help. Good Luck!

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