Amazon Starts Promoting Concert Tickets

So I’m on Amazon checking out the latest Trans-Siberian Orchestra CD, and I notice a link at the bottom for concert tickets.

This catches my attention, as I’m a VERY active affiliate in the ticketing industry, promoting for Ticketmaster, TicketsNow, StubHub, and eBay.

Amazon has partnered with RazorGator, a pretty large ticket broker in the industry. Amazon redirects visitors to RazorGator’s website, and the customer makes their purchase independent of Amazon. How did this happen? I’d imagine this is either an affiliate deal, or RG paid a bunch of money to be the exclusive ticket seller on their site.

In any case, with better integration on Amazon’s part, I think this will be a huge source of traffic for RazorGator, and a successful partnership for all!

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