Spammers Continue To Rank Well In Google

Why do I even bother going white hat? We’ve been told that black hat SEO is BAD, and Google will drop the hammer on you if you get caught.

Yet day after day, I watch as my competitors do just this, and they’re rewarded with top rankings in Google. I came across an elaborate linking scheme over the summer, and I reported it to Google with very detailed information. Yet it’s 5 months later, and nothing’s changed.

So today I’m on a site, and I see a banner for one of my competitors. Completely out of character for the site I’m visiting, but upon closer look I see that it’s a FetchBack ad. Clever. In any event, I decided to check out the site, as I hadn’t been there in awhile.

Low and behold, the site is a PR6! That just didn’t seem possible, so I decided to do some snooping. 😀

It turns out, this guy bought up a bunch of expired domains with high PRs and solid backlinks. He then relaunched these sites as blogs, with stories scraped on a daily basis from top news sources. He then added a TON of links back to his website in the sidebar of each “blog”, and on the next PR update, he was sitting pretty.

It’s ironic.. SEO gurus claim that as soon as you change the registrar info on a domain, it “resets” – Making it’s old domain authority no longer useful. Yet I’ve got dozens of live examples that prove this theory wrong.

So what about duplicate content penalties? Ironic, as I’m watching a video from SEOmoz right now about this same topic. But this person was smart enough to only scrape content from sites that don’t index their content in Google. Hence no duplicate content, and their site looks nice and fresh.

Why stay legit, when it’s obvious no one else is playing by the same rules?

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