Building Website Success

You can create the world’s best website, but if no one can find it, it’s useless. Welcome to the world of Search Engine Optimization. Far from an exact science, SEO is a must if you want visitors to find and purchase from your site. There are plenty of companies that are happy to lighten your wallet, while they promise top rankings in the Search Engines. Problem is, there are no quick-fixes to make that happen. Consider yourself warned!

So what do you do to ensure your site will be found? Read, read, and then read some more! There are thousands of books and publications out there that focus on this topic. There are hundreds of message boards and blogs that cover SEO in great detail. You have to keep current on SEO, because the search engines are constantly fine-tuning their algorithms. You may have been on Page 1 yesterday, but a little tweak on their end, and next thing you’re lost on Page 20!

Here are some of my favorite SEO forums:
Digital Point
Webmaster World
SEO Chat

In addition, you should check out the following magazines:
Website Magazine
Search Marketing Standard Magazine
Revenue Magazine

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