Do You Offer A ‘Subscribe By E-Mail’ Option?

Metal Mailbox

When you go to a blog, you’ll see the same set of icons at the top of your scree – RSS feed, Twitter, Facebook, and maybe even MySpace. But what’s noticably absent from many blogs is an option to subscribe to their RSS feed by E-mail.

I know I was guilty of this for many years.. It was only when I started subscribing to other RSS feeds that I realized I was doing my audience a HUGE disservice by not offering this option on our sites.

There are plenty of “geeks” who fire up their RSS reader of choice each morning, and read their favorite blogs. But for the other 95% of us, we’d prefer something a bit more automated. Like a daily e-mail from our favorite blogs.

E-mails are great because you can print them out, forward them to friends or colleagues, or save them in Outlook so you can refer back to it whenever you like. Can you do this with an RSS feed? No.

One of our new clients wants to use the Mystique theme. It’s a great theme, but EVERYONE is using it. And not many people are taking the time to really customize it.

We were asked to setup the blog, tweak the theme a bit, and work our SEO magic on it. Nothing too crazy.. We’re still working on the site, but so far the client is very happy with the results. (Feel free to check out the site: Bon Jovi Fan Site)

There are hundreds of threads talking about those stupid social icons at the top, but what’s noticably absent is ANY talk about adding an e-mail subscription option to the theme. Trust me, I’ve searched.. I even attempted to go through the 150+ pages of comments on the author’s website. Yikes!

I tried Googling Mystique Theme Subscribe By Email, but nothing came back. So I decided to tackle this issue on my own. And as you can see, we added a nice looking subscription box on the sidebar, that’s easy to access.

If you’re using Mystique and want to add this option, just view the source and copy the source code. (Just keep in mind that any changes you make to sidebar.php will be lost if you upgrade to a later version down the line)

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