Are Your Feedburner Settings Up To Date?

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We use Feedburner (in conjunction with the Feedburner FeedSmith plugin) to redirect all RSS readers to a single feed that we can track statistics for. If you’re not doing this already, it’s an absolute MUST!

With 40+ blogs to manage, my Feedburner management has gotten a little sloppy. One of our e-mail subscribers replied to a story in one of our e-mails, not realizing that he needs to click on the story and leave his comment on the site itself. 🙂

But by doing so, I saw a copy of the daily e-mail we sent out, and immediately noticed some issues!

Make sure you have these features activated and customized:

1) FeedFlare – This adds options like Comment Count, Share on Facebook, Digg This, and other useful “social” features.

2) Email Subscriptions – You should have an option on your site for RSS e-mail subscriptions, for those people who don’t use RSS readers. Once this option is activated, you need to make sure you have the correct outgoing e-mail address, and a good e-mail title (under Email Branding). Otherwise, your e-mail might just get overlooked.

3) Socialize – A new Feedburner feature that lets you automatically post new articles to other social sites (Twitter, etc). I already use TwitterFeed, but this is actually even easier to enable!

I hope these quick tips help!


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