How NOT To Handle A Product Launch – iPhone

So I’ve been anxiously waiting for the iPhone 4 to come out, as I’m still rocking a 2G iPhone.. On the day the preorders started, it was IMPOSSIBLE to complete my order, no matter how much I tried.

The following day, I was finally able to get my order placed, only now the “Ship By” date had moved to July 2nd. Whatever, I wasn’t about to camp out in line for 12+ hours to get the phone, so I placed my order.

What annoyed me was that the Apple/AT&T stores got more phones earlier this week, and people were able to just walk into the stores and get one. Meanwhile, those of us who placed our order on June 16th are still waiting..

That just doesn’t seem right, you’d think the preorders would get priority, right?

I got my shipping notification on the 30th, but my estimated delivery date isn’t until July 7th! Right now, it’s in SHENZHEN CN according to FedEx. Because of the long holiday weekend (which is a No Movement holiday), I’m probably not going to see the phone until Tuesday or Wednesday. Knowing about this ahead of time, you’d think it would have made sense for them to ship entire pallets of the phones to a US distribution center, which would have probably allowed for those phones to arrive before the holiday weekend.

Food for thought. From all accounts, this launch has been a total disaster.. Sure, they’ve moved over 2Mil units already, but the amount of bad PR they’ve gotten because of the reception problems is BAD. Guess some QA testers will lose their job over this mess..

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