StubHub Shutting Down Their Affiliate Program!

Last night, I received the following e-mail:

We regret to inform you that as of December 1st, 2010, StubHub is ending its affiliate program and will no longer be part of the Commission Junction Affiliate Network.

While we appreciate the effort that all of you have put forth in helping us build our business, we believe that focusing on deeper, more strategic relationships with key partners will help us provide the best experience for Fans. The last day any sales will result in a commission will be November 30th, 2010.

Be assured that any referred transactions taking place in November will be paid out as normal. Thank you again for being part of the StubHub affiliate program and we wish you all the best.

Just last month, Ticketmaster shut down their affiliate program. Now StubHub is following suit. It’s just another case of “We’re so popular now that we don’t need to pay you to advertise for us anymore.”

I’ve been involved with the ticket broker scene since 2004, acting as an affiliate for all of the major companies at one point. StubHub had a great program in place, later made even better with their in-house widgets and other creative offerings. They had a TON of sites pushing their tickets, and because of the brand recognition with StubHub, it was easy to convert visitors into buyers. (Even with their generic looking banners)

Now, the reason I started working with StubHub was because of their MLB partnerships. People could buy tickets up until the start of the game, and the tickets would be e-mailed to the buyer. This was a huge advantage over other ticket brokers, who relied on FedEx to deliver tickets to their customers. If I had a visitor who wanted to go to the World Series tonight, StubHub was the only option that worked.

But then SH started mucking around with their commission structure, which is now laid out like this:

College Basketball – 7% Commission
College Football – 8% Commission
Concerts – 8% Commission
MLB – 4% Commission
Motorsports – 7%
NBA – 7%
NFL – 8%
NHL – 7%
Theater – 7%
All Other Categories – 7%

It no longer made sense to work with StubHub, because they were only paying 4% on MLB tickets. So I jumped ship, and started working with the TicketsNow affiliate program. For those not in the know, TicketsNow is the 2nd largest ticket broker in the US, and they were acquired a few years ago by Ticketmaster for $270Mil. Their program is run in-house, and they have some fantastic affiliate managers on staff!

I was concerned about not being able to sell same-day tickets for the MLB, but figured it wasn’t a deal breaker. A HUGE benefit of TicketsNow is that they’re the official partner of the NFL, and we have a ton of sites that cater to football fans.

My first TicketsNow World Series sale:

So long StubHub, can’t say that I’m going to miss you. 🙂

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2 Responses to “StubHub Shutting Down Their Affiliate Program!”

  1. aricka says:

    StubHub, your site sucks and its over priced! your shit should be shut down! OVER PRICED!!!!! CHARGING $94 FOR $40 TICKETS FUCKING SCAM! CANT GET TICKETS CAUSE YOU SHITTY WEBSITE BUYS THEM ALL AND OVER PRICES THEM!

  2. I hate selling on stubhub and will look at TicketsNow. I’ve never heard of them so we will see if I have more success there. Thanks

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