2011 – The Year Of The Blogs

I got my start in the blogosphere back in 2004-2005, getting my feet wet with a free Blogger site. Frustrated with the limitations of Blogger, I quickly make the move to WordPress v1.5.2.

Blogging was a fringe novelty back then, but what a difference 5 years makes! Blogging and social media as a whole have become mainstream, and anyone who’s anyone has a blog, a Twitter account, a Facebook page, etc.

Even better, Madison Avenue has taken notice, and traditional advertising is being replaced with social media campaigns. Bad for TV networks and magazine publications, great for the “little guys”. Two of the big three auto makers have approached us in the past month about doing extensive marketing campaigns with them. A powerhouse athletic company recently flew me and 89 other bloggers down to Dallas to show off their new apparel line. A brand that regularly advertises on The Biggest Loser wants us to help promote their line of healthy snacks.

What is going on here?

Big brands have finally come to realize that traditional advertising is dead. Thanks to DVRs, no one watches commercials anymore. People spend more time on the web than ever before, and that’s fantastic for bloggers and others with a large circle of influence.

On Sunday, we embark on something pretty exciting.. I can’t talk about it yet, but check back then for more details! 🙂

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One Response to “2011 – The Year Of The Blogs”

  1. Web Design Company Mumbai says:

    What you said is really true the traditional ways of marketing are not working as they use to do, Online is the new way for Marketing.

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