Making Your Booth Stand Out At A Trade Show

When I was at Affiliate Summit East last month, I was surprised at how many exhibitors were getting passed by.

What was the issue that they all shared in common?

A lackluster booth!

I thought it was fairly obvious, but apparently some people just don’t get it. You’re righting with 400 other exhibitors for people’s attention. Some people offer free shirts, others offer candy. There was even one company which gave out free beer!

But you’ve got to start off with the basic fundamentals. You need professional trade show displays in order to let the person know what it is you’re promoting. If you’re just starting out and can’t afford a flashy display, at least pony up for a few vinyl banners.

I walked by so many booths without ANY indication of who they were or what they were doing. If you didn’t grab my attention, I didn’t bother stopping. It’s nothing personal, I just had limited time to browse the exhibits before going to my scheduled sessions.

So if any ASE exhibitors are planning on exhibiting at Blog World in Los Angeles, don’t make the same mistake twice! Jazz up your booth display and increase traffic to your table.

All it takes is a single good performing affiliate joining your network as a result of visiting your booth in order to pay for the initial expendature. And it’s something you’ll be able to use at show after show, so it’s an investment in your future.

Food for thought!


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