The Staying Power of Custom Business Magnets

advertising magnets

Last year’s Staples National Small Business Survey found that 66 percent of small businesses planned a marketing and advertising budget for 2012, but that these budgets were tiny, averaging just over $2,000 for the year. Those companies have to make every dollar count.

Everyone knows that marketing is important, but small businesses struggle to find ways to ensure a good return on their marketing investments in today’s uncertain business climate. Now more than ever, it’s imperative to put those marketing dollars to good use by finding unique ways to make a lasting impression on potential customers. That’s why creating custom magnets for your business is a great marketing strategy.

Why It Works

Unlike paper marketing materials, which might be glanced at once then tossed into the recycling bin, magnets have both literal and figurative staying power. People don’t throw them away or file them out of sight like they do with paper advertising. Magnets are fun. A free magnet feels like a gift or a prize; people love to get something for nothing.

Magnets can be kept on the office filing cabinet where everyone passing by will see them, on the back of a car that will carry your business’s message around town, or on the refrigerator in the kitchen—the heart of every family’s home. Whether they realize it or not, people look at your magnet regularly, reinforcing your message in their minds every time they glance at it. They may even come to rely on the magnet as a source of information if it has details about your products or services, offers useful tips, or even just has your company’s contact information on it. While your competitor’s business card was long ago sent through the shredder, your custom magnet will hang in plain sight indefinitely.

How To Benefit

Your company can easily reap the benefits of creating a custom magnet. Read on to find out how:

Use Magnets Instead Of Flyers

Instead of using paper flyers, try custom magnets. Hand them out on street corners or post them wherever advertising is permitted. People who decline regular flyers will probably take a free magnet as they get to the parking lot.

Use Custom Magnets As Giveaways

Attach them to your holiday cards as a fun little gift or hand them out at your next promotional event or sale. Leave one as a calling card for a satisfied customer to remember you by.

Offer Your Customers Information

Make your magnet a calendar or measurement chart they’ll refer to on a daily basis, or include important household or office tips they’ll want to re-read. Not only will your business stay top-of-mind, your company might be perceived as very helpful, too.

Make Memorable Save-the-Date Magnets

Want to remind everyone about an annual company event or sale? A magnet will help. Or design a magnetic schedule to record important company events, customer appointments or suggested maintenance routines to remind customers to contact you at those times.

However you decide to use your custom business magnets, you can be assured that your marketing dollars are being well spent on a piece of advertising that will outlast anything made of paper and keep your company’s information conveniently on display in your customers’ homes or offices.

This piece was composed by Ty Witherspoon for the team at advertising magnets, an outfit which understands the necessity of effective marketing campaigns.


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