Why Relying On A Facebook Fan Page Is Dangerous

Facebook Sucks

Don’t put all your eggs in one basket, especially if you don’t have control of that medium.

I’m talking, of course, about Facebook. Many webmasters have made Facebook Fan Pages an integral part of their marketing strategy. There’s no question that it’s a great way to build brand awareness, not to mention generate click-through traffic back to your site.

The problem is that after spending hundreds of hours, and thousands of dollars, Facebook can delete your page at a moment’s notice!

I’ve heard stories about this, but it actually just happened to a friend of mine last week. With no warning or explanation, he logged into Facebook one day and saw a message pop up saying his page was deleted because of an Infringement Violation. No further explanation, no way to refute the claim, the page was just GONE.

He filled out some form on Facebook’s page, and received an auto-reply saying they received his inquiry, but due to the volume of e-mails they get they couldn’t guarantee his e-mail would be read. WTF?!

Here’s the problem.. There’s pretty much no way he could be infringing on anyone’s copyright, since he takes his own photos at the events he covers. But because someone filed a claim, Facebook took the position of act first, ask questions later maybe.

Weeks later, and the page is still gone and he hasn’t gotten a response. And at this point, he’s resigned himself to the fact that he probably won’t get one.

His options are to create a new page (thereby losing nearly 2 years worth of fans, posts, comments, photos, etc), or just give Facebook the middle finger and move on. He’s opted for the latter.

It’s frustrating, because here’s a case where the guy is completely innocent, yet he’s getting screwed through no fault of his own. And yet there are PLENTY of pages violating all kinds of copyrights, and they’re cruising along without issue.

The point of this post is to warn people not to rely on platforms that they don’t have control over. Whether it’s a hosted blogging platform (like Blogger or WordPress.com), a social media platform (like Facebook, Twitter, Pinterest, Tumblr, etc), or anything else, it’s ultimately being controlled by someone else.

There’s nothing wrong with using these services (god knows I use most of them), but don’t make them your primary source of traffic – Because they can turn you off with the flick of a switch, and then it’s game over.


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