Has Google Crossed The Line With Latest Warnings?

For years, Google has gone after link sellers and buyers alike, trying to stop people from “gaming the system” in the quest for higher rankings. But Google’s new policy on advertorials and “paid posts” have people concerned that Google might be starting to overstep their bounds with this latest warning.

In the following video, Google’s Matt Cutts sounds off on advertorials:

In essence, Cutts is warning webmasters about paid content, and suggesting that “In order to stay within Google’s quality guidelines, paid links should be disclosed through a rel=’nofollow’ or other techniques such as doing a redirect through a page which is robots.txt’ed out.”

The FTC already has a policy in place regarding adequate disclosure for paid posts and the likes, but Google’s concern is more with the passing of valuable ‘link juice’ from paid posts.

Personally, I think this is just another strong-arm tactic by Google to force webmasters to use Google AdSense to monetize their sites. It should be interesting to see how this development plays out over the coming weeks and months.

Let us know what you think in the comments area below!


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