Choose Your Business E-Mail Address Carefully

E-mail

This afternoon, I opened up Outlook and saw literally THOUSANDS of e-mails with the same subject line: Mail delivery failed: returning message to sender

There were over 2600 e-mails like this, and more were coming in every minute. I immediately called my server admin to find out what the heck was going on!

He did some digging, and found that some spammer in Brazil was spoofing e-mails using our e-mail address, and apparently his mailing list had LOTS of bad e-mail addresses. Now I’ve seen things like this happen in the past on a much smaller scale, but never anything like this. And the problem was that since these e-mails weren’t coming through our mail server, we were powerless to do anything about it.

The big problem was that it was crippling my inbox, and I couldn’t get anything done. Since this was an older e-mail address that’s rarely used anymore, I decided to simply delete the account and create a new e-mail address on the same domain.

The previous e-mail address was info@mydomain.com, whereas my new e-mail address is myfirstname@mydomain.com. Spammers may still send out e-mails using variances like info@mydomain, webmaster@@mydomain, sales@@mydomain, etc, but at least I won’t be getting all the bounce backs anymore!

I have hundreds of business cards with the old e-mail address on them, but that’s life..

So the takeaway from this is to be mindful when creating e-mail addresses for your business. Don’t choose typical e-mail address that start with info, webmaster, sales, or something like that, as once your domain gets on a spammer’s radar, it’s game over!


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