Improve Engagement On Twitter With Twitter Cards

Twitter Cards

If you’re an active Twitter user (and if you’re not, you need to get on there ASAP), you’ve probably noticed that certain companies updates include a “summary view” which includes a thumbnail and an excerpt from the post. Considering how restrictive 140 characters can be, this is a huge advantage.

In the beginning, Twitter Cards were restricted to large corporations and the likes, but these days anyone can get approved to display a Twitter card, as long as their site is passing along the correct Meta Data. If you want, you can add code to your theme to grab the required information and add it to your page, but wouldn’t it be great if a WordPress plugin could do all the heavy lifting?

After evaluating a number of different Twitter Card plugins, I finally settled on JM Twitter Cards. Why? Because it works great, it’s actively being updated (the last update was 2 days ago, and it’s fully compatible with WP 3.9), and it’s simple to use. Simply download the plugin, activate it, enter some details, and you’re done.

After that, you simply clear your cache, pull up a recent post from your blog, and plug it into Twitter’s card validator. With luck, it should validate correctly, at which point you click the button to apply for Twitter Card access. In my case, I received an approval within an hour!

The anatomy of Twitter Cards

Until now, I’ve been uploading photos and including them in my Tweets. While it got attention, it cut down on the number of characters I had to work with. Now that I’m using a summary card that includes a large image, I get the best of both worlds!

Hope this helps!


Enjoyed this post?
Subscribe to Zander Chance via RSS Feed or E-mail and receive daily news updates!

Submit to Digg  Stumble This Story  Share on Twitter  Post on Facebook  Post on MySpace  Add to del.icio.us  Submit to Reddit  Fave on Technorati

One Response to “Improve Engagement On Twitter With Twitter Cards”

  1. CJ says:

    Well, JM Twitter Cards worked good for me for like a week or so, and then I think one of the updates broke it for me, as 99% of my posts descriptions were getting truncated.

    I eventually just removed the plugin from our site, and now I just manually post to Twitter with pictures. I think it actually looks better since the photos catch people’s eyes, whereas with Twitter Cards you still have to click the Expand button to see the pic.

    YMMV

Leave a Reply