Are You Ready For Google’s Mobilegeddon Tomorrow?

Google Mobilegeddon

A few months ago, Google started sending warnings to webmasters who didn’t have mobile friendly sites, alerting them to the fact that a new mobile-friendly algorithm change was taking effect on April 21st.

As you can imagine, this caused quite the commotion, as people started scrambling to get in compliance so they didn’t risk facing the wrath of Google. Officially, Google said that mobile-friendly pages would get a ranking boost for mobile searchers, and that this shouldn’t have any impact on desktop or tablet searchers.

Given that we live in a mobile world where a large percentage of web browsing is done on a mobile device, it only makes sense to make your site mobile friendly. Of course, for many of us, this is a pretty massive undertaking. I manage a large e-commerce site that simply wasn’t built with responsive design in mind (it was built before that was even such a thing), and the cost to retrofit it just doesn’t make business sense.

But if you’re a blogger, this might be the time to either move to a responsive theme, or use a mobile theme like WP Touch to get into compliance quickly.

Good luck!


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