For the past year, Facebook has been testing out a more comprehensive ‘Like’ button, one that lets you express your emotion about a post. Facebook is calling these new buttons Facebook Reactions.
With Facebook Reactions, you now have the choice to ‘Like’, ‘Love’, ‘Haha’, ‘Wow’, ‘Sad’, or ‘Angry’ a post. So now instead of “liking” a sad status update, you can respond with a sentiment that feels a little more appropriate.
Mark Zuckerberg says Facebook Reactions are about letting people express empathy, but I think there’s more going on behind the scenes. For the past few weeks, we’ve noticed that Likes and Shares haven’t been generating nearly the traffic that they once did (eg. 100 Likes = 1000 post reach?!), and FB said that this was part of an algorithm change. With these new reactions in place now, we’ll be monitoring our pages performance and see if we can discern any changes.
To use the new ‘Like’ emotions, either hover over the old ‘Like’ button (desktop) or long-press the ‘Like’ button (mobile), and a range of emotions will appear. Simply click the one you want to express about the post, and you’re good to go.
What do you think about Facebook Reactions?