Why In The World Is CES Always Held In January?!

CES 2017

Every January, I make the trek out to Las Vegas for the Consumer Electronics Show (CES). And every year, I manage to get sick. Blame my crappy immune system if you like, but it seems like 3 out of 4 CES attendees end up getting sick after CES.

This year, I started preloading with Vitamin C, used liberal amounts of hand sanitizer at the show, yet despite my best efforts, I still managed to come home with some wicked congestion that’s just now starting to go away. Two friends of mine who were also at the show ended up with the flu. (Thankfully I got my flu shot back in October)

In fact, when I mentioned the fact that I was sick to one of the brands I work with, her response was, “sorry to hear you’re under the weather, literally every person in my office who went to CES got some form of the flu…”

Why is CES held in January?! To me, it seems insane to hold a show of this size (160,000 attendees this year) smack dab in the middle of cold & flu season. If they held the show in April or May, I think fewer people would end up getting sick. And it’d be much warmer to boot, as it was downright FRIGID this year!

Maybe there are some reasons that I don’t know about (product cycles, etc), so if there are any industry insiders out there with some insight as to why CES happens in January, please let me know in the comments section below.


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