Making Your Booth Stand Out At A Trade Show

When I was at Affiliate Summit East last month, I was surprised at how many exhibitors were getting passed by.

What was the issue that they all shared in common?

A lackluster booth!

I thought it was fairly obvious, but apparently some people just don’t get it. You’re righting with 400 other exhibitors for people’s attention. Some people offer free shirts, others offer candy. There was even one company which gave out free beer!

But you’ve got to start off with the basic fundamentals. You need professional Trade Show Displays in order to let the person know what it is you’re promoting. If you’re just starting out and can’t afford a flashy display, at least pony up for a few Vinyl Banners.

I walked by so many booths without ANY indication of who they were or what they were doing. If you didn’t grab my attention, I didn’t bother stopping. It’s nothing personal, I just had limited time to browse the exhibits before going to my scheduled sessions.

So if any ASE exhibitors are planning on exhibiting at Blog World in Los Angeles, don’t make the same mistake twice! Jazz up your booth display and increase traffic to your table.

All it takes is a single good performing affiliate joining your network as a result of visiting your booth in order to pay for the initial expendature. And it’s something you’ll be able to use at show after show, so it’s an investment in your future.

Food for thought!

Making Money From Your Site With INTENTclick!

When I went to Affiliate Summit East, I got a chance to sit down and talk with Omri from INTENTclick and learn more about their network.

INTENTclick is an exclusive performance network by Kontera Technologies, distinct from Kontera’s premier brand network. INTENTclick contains content rich sites in specific performance driven categories, and is able to deliver to these sites the highest monetization levels available in the market. They use advanced algorithmic yield optimizations, unique in-text ad formats, and the best semantic content analysis from Kontera.

Why choose INTENTclick?

  • Thousands of Offers
  • Exclusive In-Text Placements
  • Yield Optimization Technology
  • Easy To Implement
  • Incremental Monetization

Here is an example of a site using the INTENTclick Publishing system:

 
If your site focuses on Better Income or Saving Money, then you definitely must check out INTENTclick! Need more motivation to sign up? How about a $5 CPM guarantee until the end of September?

Cell Phone Alarm

I got a adt system for my home last month. I always thought that I couldn’t have an alarm system because we had a land line. I decided to check back into it because I have been doing a lot of traveling with my new job. I have had to be away from the house for weeks at a time. It is comforting knowing that your house is being monitored. I don’t worry about it when I am away. I know that I will get a call if something goes wrong. I have also asked one of my neighbors who is home most weekends to be my go-to person in case I get a call.

The first weekend that I was out of town we had a big storm and a large branch broke my bedroom window. The security company called and I alerted my neighbor. I was glad to know that the house hadn’t been broken into. I got the window fixed before I got home! Always being in the know about my home when I am away puts me at ease and makes for more relaxing travel during a hectic schedule.

The Author of this post is Solomon Dejesus

How To Customize Post Thumbnails In WordPress

Post Thumbnails were introduced in WordPress 2.9, but there wasn’t a ton of information about how to use them in your current theme.

The theme that I use on a lot of my sites already has support for post thumbnails, but there was no documentation on how it worked. I spent quite a bit of time trying to understand how it worked, and how I could modify it to work for my specific needs.

I found a reference to the post_thumbnail function in my function.php file, with a notation from the theme author that said the image sizes should be width 610 px, height 320 px. If I used an image of that size, it was then resized down to 212px by 145px.

The problem was that if I had an image outside of those dimensions, it resized to a different size than 212×145, and it made the homepage look like a mess as a result. It’s just not feasible to make every single image exactly 610×320, so it was time to dig a little deeper.

After a few failed attempts, I finally found the answer in the WordPress Codex.

Add/modify the following code to your function.php:

if ( function_exists('add_theme_support') ) {
add_theme_support('post-thumbnails');
add_image_size( 'home-thumb', 212, 145, true );
}

Now the key is that add_image_size line.. That’s telling WordPress to do a hard crop of the image, making it 212×145. You can change those values to whatever is appropriate for your theme.

Now you need to call the function from your index.php file:

if ( has_post_thumbnail() ) { the_post_thumbnail('home-thumb', array('class' => 'alignleft post_thumbnail')); }

The home-thumb arguement tells it to use the image size you defined in the function.php file, rather than the default (which wasn’t appropriately sized for my theme). The array sets the class, so that the image is properly aligned.

It looks simple now, but you’d be amazed at how long it took me to find the right code to make everything display as I wanted it to!

Lastly, make your life easy, and install the Auto Post Thumbnail plugin. This plugin automatically makes the first image you upload within a post the featured image. And even better, it’ll go through all of your old posts, and do the same!

So I hope this helps anyone else out there that was struggling with this like I was. If you have any questions, leave a comment and I’ll do my best to assist.

Google’s Biggest Gamble In 15 Years (Infographic)

Here’s an interesting infographic I came across on Market Pilgrim today..

It talks about Google’s biggest gamble to date, their multi-billion dollar purchase of Motorola Mobile, as they attempt to change the way the phone game is played.


Image By Silver Oak Online Casinos

Who’s Coming To Affiliate Summit East?

I’ve been trying to get out to Affiliate Summit for years now, and every year without fail there’s some sort of scheduling conflict. A few years ago when AFE was in Boston, I was flying back from a wedding in the Dominican Republic, and couldn’t afford to be away from the office for another 3-4 days. Last year, I was REALLY sick for a large part of the summer, and couldn’t make the trek to NYC.

Thankfully, the stars have aligned and I’m actually going to Affiliate Summit East this year! My schedule is as hectic as ever, so I’m only coming up for Sunday. Still, I’m hoping to meet a lot of the AMs that I’ve worked with over the years, and catch a few seminars while I’m at it.

If you’re going to be there, leave a comment and maybe we can hook up at the show!

Converting Your Blog Homepage To Magazine Style

I’ve never been a big fan of the “Magazine Style” blogs, but I recently had a client ask me to do some work on his blog. Because some of the content he was posting wasn’t exactly work-safe, he decided that if the homepage only showed a thumbnail and a small blurb of text, the site could be viewed by more people checking in from work.

Having never done something like this before, it was a bit of a learning process for me, and I thought it’d be helpful to share some of my discoveries with any readers that are still checking on here.. (Yes, I know I’ve been noticably absent, July was BUSY!!)

First off, is it worth saving your existing theme, or should you just go with an off-the-shelf theme that was designed as a Magazine theme? In this client’s case, he wanted to keep everything as it was, so we had to dive into the index.php file and get busy!

Now, if I went into great detail, this post would be pages long. So here’s the short of it – Use the has_post_thumbnail function for your post thumbnail. Use the_excerpt() instead of the_content() to display limited text. Make sure you have a Read More link underneath the post excerpt.

That’s the gist of it. We also checked in_category to see if the post was in the Video category, as that’s where they post their videos. Since the_excerpt strips any HTML, we set it up so that posts in the Video category would display the_content. As a publisher, they’ll need to be conscious of the length of posts placed in the Video category, but that’s not really our concern.

If you have any specific questions, I’ll try and help you out, time permitting. Good luck!